Author: carloselmarino

Carlos Allende is the author of Love, or the Witches of Windward Circle, a horror farce set in Venice, California, throughout the first half of the 20th Century. He has a BS in Economics, a Master's in Global Management, and a Master's in Media Psychology. He lives in Santa Monica, California. Currently, he’s working on his third novel: Coffe, Shopping, Murder, Love, an epistolary novel about coffee, shopping, incidental murder, and love.
Read More

Can immersive media be more engaging than traditional media?

This post summarizes a study I did at Vertebrae, Inc. last year: Interactivity and Realism as Determinants for Engagement: A Comparison Between Immersive and Traditional Media Effects.

Most successful advertising relies on a storytelling format and persuading via modeling, consumers see a behavior that leads to failure/success and avoid or imitate that behavior, or via pavlovian conditioning, consumers associate a brand with an affective state.

Read More

So you want to upload your “consciousness” to the cloud?

The year is 2045, and you just watched a marathon of Black Mirror. Feeling that the end is near but that you still have much to accomplish, you decide to upload your consciousness to the cloud, so that a virtual you can finish what you couldn’t. Or would it be actually you living on the cloud after all if your whole consciousness is transferred? That Star-Trek homage episode, USS Callister, left you full of philosophical questions!

Read More

Chapter 5. In which the mother finishes her confession

The priest seemed to have aged a decade.

“Two years?”

“She deserved twenty. She remained in that cage until she grew too big to fit in it and she merely broke the crate from the inside.”

“But—” The priest stole another quick look at the young girl. She had brought a plate of soup for the witch and patiently held it by her side waiting for the woman to finish. “How did she—?”

Read More

A Physiological Model of Boredom and its Relationship with Depression: A research Proposal

Abstract

Based on empirical evidence that suggests that failing to recognize a stimulus as emotionally relevant results in hypoactivity of the orexinergic cells in the hypothalamus, this article proposes a physiological model of boredom that makes depression a consequence of a chronic reduction of monoamines in the brain combined with increased levels of norepinephrine and cortisol. The studies proposed here look to find supportive evidence for two assumptions of this model: 1. That the negative affect associated with boredom results from a conscious assessment of the situation; 2. That activity of the orexinergic neurons can increase both positive and negative affect, depending on the assessed valence of a stimulus.

Read More

Murder!

Coffee, Shopping, Murder, Love is an unconventional love story that covers all your favorite subjects: xenophobia, homophobia, misogyny, money laundering, the opioid crisis, suffering a mid-life crisis, and growing up with disorganized attachment, which translates into anger, jealousy, envy, narcissism, low self-esteem, porn addiction, social media addiction, a penchant for designer furniture and expensive clothes, and, of course, murder. Several murders. Set in Los Angeles, California, during the Obama era.

Read More

How to deal with your racist uncle

I see people constantly shaming other peoples’ identities on social media about racial issues (i.e. if you voted for Trump you’re racist) and I think: that ain’t going to help. So I wrote this, an explanation of why shaming doesn’t reduce prejudice, where prejudice comes from, the effect of media on reinforcing stereotypes, and how a curated media diet can induce feelings of empathy and compassion and, thus, reduce prejudice.