Storytellers want their stories to be addictive so that the readers keep turning pages and viewers keep asking for more. How does one achieve that? What does engagement entail? My proposal here is to turn […]
Post a picture of your husband and pancakes, forty seven likes. Post a reminder that you wrote a book and need reviews, zero likes. What’s the point of having hundreds of friends on social media […]
Here, I use Bethany Mota’s success as an example to explain the experts’ recommendations to increase engagement when creating a persuasive message.
We’re not here to pass judgment or to speculate on how that particular incident could have been prevented. We’re here to tell you what to do in case you or one of your employees ever make a similar mistake to avoid a social media catastrophe. Because you are on the Internet, aren’t you?
A model that reconciles major theories of persuasion to help communicators decide which theoretical principles to apply when creating a persuasive message based on the readiness and motivation of the recipient. It illustrates under which circumstances rhetorical strategies used in overtly persuasive messages can be sufficient to induce compliance, and under which narratives should be a preferred path to induce change.
How to motivate your employees using gamification principles You’ve heard about the perks that employees have at those hyper-funded new startups: Guitar Hero hour, yoga room, video game room, unlimited coffee, unlimited beer, free […]
If a friend asked you to photocopy the photo of a man someone told her is a murderer and then distribute it among all your friends and acquaintances with the specific purpose of ruining […]
Forest of Fortune isn’t an ordinary novel. More than a narrative, it is a trip to the lives of others, three tortured souls whose paths never really cross but have in common one place, the […]
2. Shopping “Never felt better,” the old man says. Then he laughs, and so does the young man he’s talking to. Never better? I think, studying my shocked reflection in front of a full length […]
I started reading Martin Pousson’s novel expecting a hilarious black comedy and a light read. It is neither. Black Sheep Boy is a harrowing story of survival and, as the best pieces of fiction often are, […]