Author: carloselmarino

Carlos Allende is the author of Love, or the Witches of Windward Circle, a horror farce set in Venice, California, throughout the first half of the 20th Century. He has a BS in Economics, a Master's in Global Management, a Master's in Media Psychology and is currently working toward a Ph.D. also in Media Psychology. He lives in Santa Monica, California.

Oy vey, I finished my Master’s in Media Psychology

A model that reconciles major theories of persuasion to help communicators decide which theoretical principles to apply when creating a persuasive message based on the readiness and motivation of the recipient. It illustrates under which circumstances rhetorical strategies used in overtly persuasive messages can be sufficient to induce compliance, and under which narratives should be a preferred path to induce change.