Storytellers want their stories to be addictive so that the readers keep turning pages and viewers keep asking for more. How does one achieve that? What does engagement entail? My proposal here is to turn […]
Here, I use Bethany Mota’s success as an example to explain the experts’ recommendations to increase engagement when creating a persuasive message.
We’re not here to pass judgment or to speculate on how that particular incident could have been prevented. We’re here to tell you what to do in case you or one of your employees ever make a similar mistake to avoid a social media catastrophe. Because you are on the Internet, aren’t you?
A model that reconciles major theories of persuasion to help communicators decide which theoretical principles to apply when creating a persuasive message based on the readiness and motivation of the recipient. It illustrates under which circumstances rhetorical strategies used in overtly persuasive messages can be sufficient to induce compliance, and under which narratives should be a preferred path to induce change.
How to motivate your employees using gamification principles You’ve heard about the perks that employees have at those hyper-funded new startups: Guitar Hero hour, yoga room, video game room, unlimited coffee, unlimited beer, free […]
If a friend asked you to photocopy the photo of a man someone told her is a murderer and then distribute it among all your friends and acquaintances with the specific purpose of ruining […]
I know, voting for Trump sounds like a very crazy idea. Trump is racist, misogynist, has no political experience, and is a total fraud. He will be a terrible president if not the very last, but […]