Category: media psychology

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Can immersive media be more engaging than traditional media?

This post summarizes a study I did at Vertebrae, Inc. last year: Interactivity and Realism as Determinants for Engagement: A Comparison Between Immersive and Traditional Media Effects.

Most successful advertising relies on a storytelling format and persuading via modeling, consumers see a behavior that leads to failure/success and avoid or imitate that behavior, or via pavlovian conditioning, consumers associate a brand with an affective state.

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So you want to upload your “consciousness” to the cloud?

The year is 2045, and you just watched a marathon of Black Mirror. Feeling that the end is near but that you still have much to accomplish, you decide to upload your consciousness to the cloud, so that a virtual you can finish what you couldn’t. Or would it be actually you living on the cloud after all if your whole consciousness is transferred? That Star-Trek homage episode, USS Callister, left you full of philosophical questions!

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A Physiological Model of Boredom and its Relationship with Depression: A research Proposal

Abstract

Based on empirical evidence that suggests that failing to recognize a stimulus as emotionally relevant results in hypoactivity of the orexinergic cells in the hypothalamus, this article proposes a physiological model of boredom that makes depression a consequence of a chronic reduction of monoamines in the brain combined with increased levels of norepinephrine and cortisol. The studies proposed here look to find supportive evidence for two assumptions of this model: 1. That the negative affect associated with boredom results from a conscious assessment of the situation; 2. That activity of the orexinergic neurons can increase both positive and negative affect, depending on the assessed valence of a stimulus.

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How to deal with your racist uncle

I see people constantly shaming other peoples’ identities on social media about racial issues (i.e. if you voted for Trump you’re racist) and I think: that ain’t going to help. So I wrote this, an explanation of why shaming doesn’t reduce prejudice, where prejudice comes from, the effect of media on reinforcing stereotypes, and how a curated media diet can induce feelings of empathy and compassion and, thus, reduce prejudice.