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Witches and Beatniks

Originally a place to promote my dark humor writing. Presently, a media psychology blog

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media psychology

Maybe Neo-Nazis are just dead bored.

I watched this video today, and I think there’s something important to learn from it. LOOOOOOOL HE JUMPED OUT OF HIS SUPREMACIST UNIFORM TO AVOID A WHOPPING LIKE THIS WAS SCOOBY DOO pic.twitter.com/qd5XHrS4GC — Plantainbae™ (@justcallmeBABA) August 16, 2017 The... Continue Reading →

Turn it into a game. Applying Principles of Gamification to Create Better Stories

Storytellers want their stories to be addictive so that the readers keep turning pages and viewers keep asking for more. How does one achieve that? What does engagement entail? My proposal here is to turn stories into a game for... Continue Reading →

How to increase engagement using the secrets of successful vloggers

Here, I use Bethany Mota’s success as an example to explain the experts’ recommendations to increase engagement when creating a persuasive message.

How to avoid a social media catastrophe like the one from United

We’re not here to pass judgment or to speculate on how that particular incident could have been prevented. We’re here to tell you what to do in case you or one of your employees ever make a similar mistake to avoid a social media catastrophe. Because you are on the Internet, aren’t you?

Oy vey, I finished my Master’s in Media Psychology

A model that reconciles major theories of persuasion to help communicators decide which theoretical principles to apply when creating a persuasive message based on the readiness and motivation of the recipient. It illustrates under which circumstances rhetorical strategies used in overtly persuasive messages can be sufficient to induce compliance, and under which narratives should be a preferred path to induce change.

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