This post summarizes a study I did at Vertebrae, Inc. last year: Interactivity and Realism as Determinants for Engagement: A Comparison Between Immersive and Traditional Media Effects.
Most successful advertising relies on a storytelling format and persuading via modeling, consumers … Read more
Storytellers want their stories to be addictive so that the readers keep turning pages and viewers keep asking for more. How does one achieve that? What does engagement entail? My proposal here is to turn stories into a game for … Read more
Have you heard about Bethany Mota? Bethany is part of a generation of successful video bloggers (or vloggers) who have made a successful career by, apparently, just being themselves and playing silly in front of a webcam.
Bethany was … Read more