Tag: immersive media

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Can immersive media be more engaging than traditional media?

This post summarizes a study I did at Vertebrae, Inc. last year: Interactivity and Realism as Determinants for Engagement: A Comparison Between Immersive and Traditional Media Effects.

Most successful advertising relies on a storytelling format and persuading via modeling, consumers see a behavior that leads to failure/success and avoid or imitate that behavior, or via pavlovian conditioning, consumers associate a brand with an affective state.