I see people constantly shaming other peoples’ identities on social media about racial issues (i.e. if you voted for Trump you’re racist) and I think: that ain’t going to help. So I wrote this, an explanation of why shaming doesn’t reduce prejudice, where prejudice comes from, the effect of media on reinforcing stereotypes, and how a curated media diet can induce feelings of empathy and compassion and, thus, reduce prejudice.
Here, I use Bethany Mota’s success as an example to explain the experts’ recommendations to increase engagement when creating a persuasive message.
A model that reconciles major theories of persuasion to help communicators decide which theoretical principles to apply when creating a persuasive message based on the readiness and motivation of the recipient. It illustrates under which circumstances rhetorical strategies used in overtly persuasive messages can be sufficient to induce compliance, and under which narratives should be a preferred path to induce change.
If a friend asked you to photocopy the photo of a man someone told her is a murderer and then distribute it among all your friends and acquaintances with the specific purpose of ruining […]