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Carlos Allende's Writing

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Tag: storytelling

media psychology

Turn it into a game. Applying Principles of Gamification to Create Better Stories

Storytellers want their stories to be addictive so that the readers keep turning pages and viewers keep asking for more. How does one achieve that? What does engagement entail? My proposal here is to turn stories into a game for … Read more

media psychology

How to increase engagement using the secrets of successful vloggers

Have you heard about Bethany Mota? Bethany is part of a generation of successful video bloggers (or vloggers) who have made a successful career by, apparently, just being themselves and playing silly in front of a webcam.

Bethany was … Read more

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