Storytellers want their stories to be addictive so that the readers keep turning pages and viewers keep asking for more. How does one achieve that? What does engagement entail? My proposal here is to turn stories into a game for … Read more
Here’s the link to the video https://youtu.be/iXln8IXIPdA
Here’s a link the PDF A cross-Theoretical Model of Persuasion – Carlos Allende Final Capstone for those of you interested on reading the whole paper or checking references.