A model that reconciles major theories of persuasion to help communicators decide which theoretical principles to apply when creating a persuasive message based on the readiness and motivation of the recipient. It illustrates under which circumstances rhetorical strategies used in overtly persuasive messages can be sufficient to induce compliance, and under which narratives should be a preferred path to induce change.
How to motivate your employees using gamification principles You’ve heard about the perks that employees have at those hyper-funded new startups: Guitar Hero hour, yoga room, video game room, unlimited coffee, unlimited beer, free […]
If a friend asked you to photocopy the photo of a man someone told her is a murderer and then distribute it among all your friends and acquaintances with the specific purpose of ruining […]
Forest of Fortune isn’t an ordinary novel. More than a narrative, it is a trip to the lives of others, three tortured souls whose paths never really cross but have in common one place, the […]
This is what I’m currently working on. It needs no introduction but just in case you don’t get satire, a kind warning: it’s satire. #SantaMonica #LGBT #gayboys #comedy #whiteprivilege #maleprivilege #writing #comedy #LosAngeles 2. Shopping […]
I started reading Martin Pousson’s novel expecting a hilarious black comedy and a light read. It is neither. Black Sheep Boy is a harrowing story of survival and, as the best pieces of fiction often are, […]
I know, voting for Trump sounds like a very crazy idea. Trump is racist, misogynist, has no political experience, and is a total fraud. He will be a terrible president if not the very last, but […]