Storytellers want their stories to be addictive so that the readers keep turning pages and viewers keep asking for more. How does one achieve that? What does engagement entail? My proposal here is to turn stories into a game for … Read more
How to increase engagement using the secrets of successful vloggers
Have you heard about Bethany Mota? Bethany is part of a generation of successful video bloggers (or vloggers) who have made a successful career by, apparently, just being themselves and playing silly in front of a webcam.
Bethany was … Read more
How to avoid a social media catastrophe like the one from United
Oy, oy, oy. You already know what happened with United. If you don’t, here’s a mighty complete recount of how social media made United the biggest news on the internet.
Now, we’re not here to pass judgment or to … Read more
Oy vey, I finished my Master’s in Media Psychology
Here’s the link to the video https://youtu.be/iXln8IXIPdA
Here’s a link the PDF A cross-Theoretical Model of Persuasion – Carlos Allende Final Capstone for those of you interested on reading the whole paper or checking references.
Motivate your employees using gamification principles
How to motivate your employees using gamification principles
You’ve heard about the perks that employees have at those hyper-funded new startups: Guitar Hero hour, yoga room, video game room, unlimited coffee, unlimited beer, free lunches on Friday. You would … Read more
Changing Hearts, One Meme at a Time
If a friend asked you to photocopy the photo of a man someone told her is a murderer and then distribute it among all your friends and acquaintances with the specific purpose of ruining that man’s reputation, you probably … Read more
Forest of Fortune, by Jim Ruland
Forest of Fortune isn’t an ordinary novel. More than a narrative, it is a trip to the lives of others, three tortured souls whose paths never really cross but have in common one place, the Thunderclap Casino.
This is a … Read more
Black Sheep Boy — Book Review
I started reading Martin Pousson’s novel expecting a hilarious black comedy and a light read. It is neither. Black Sheep Boy is a harrowing story of survival and, as the best pieces of fiction often are, not an easy read.… Read more
On Why Millennials Should Vote for Trump to be President (Satire)
I know, voting for Trump sounds like a very crazy idea. Trump is racist, misogynist, has no political experience, and is a total fraud. He will be a terrible president if not the very last, but bear with me as I … Read more
BEST REVIEW EVER!
Sometimes I’m a little bit embarrassed about the amount of nonsense I post in this blog. Maybe Michelle Obama will feel tempted to follow me in Twitter, land here and oh, dear, be so utterly disappointed by the lack of … Read more