Here, I use Bethany Mota’s success as an example to explain the experts’ recommendations to increase engagement when creating a persuasive message.
We’re not here to pass judgment or to speculate on how that particular incident could have been prevented. We’re here to tell you what to do in case you or one of your employees ever make a similar mistake to avoid a social media catastrophe. Because you are on the Internet, aren’t you?
A model that reconciles major theories of persuasion to help communicators decide which theoretical principles to apply when creating a persuasive message based on the readiness and motivation of the recipient. It illustrates under which circumstances rhetorical strategies used in overtly persuasive messages can be sufficient to induce compliance, and under which narratives should be a preferred path to induce change.
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Sometimes I’m a little bit embarrassed about the amount of nonsense I post in this blog. Maybe Michelle Obama will feel tempted to follow me in Twitter, land here and oh, dear, be so utterly […]
Wondering what the publishing industry would think about my crazy idea: instead of asking an intern for coverage on a manuscript, scan her brain while she reads it and measure for boredom. The least boring manuscripts […]