I got this crazy idea about how to include men in the fight for women’s reproductive rights, and so I wrote a paper about it, below. On October 6, 2017, the Trump administration rolled back […]
I watched this video today, and I think there’s something important to learn from it. LOOOOOOOL HE JUMPED OUT OF HIS SUPREMACIST UNIFORM TO AVOID A WHOPPING LIKE THIS WAS SCOOBY DOO pic.twitter.com/qd5XHrS4GC — Plantainbae™ […]
Storytellers want their stories to be addictive so that the readers keep turning pages and viewers keep asking for more. How does one achieve that? What does engagement entail? My proposal here is to turn […]
Post a picture of your husband and pancakes, forty seven likes. Post a reminder that you wrote a book and need reviews, zero likes. What’s the point of having hundreds of friends on social media […]
Here, I use Bethany Mota’s success as an example to explain the experts’ recommendations to increase engagement when creating a persuasive message.
We’re not here to pass judgment or to speculate on how that particular incident could have been prevented. We’re here to tell you what to do in case you or one of your employees ever make a similar mistake to avoid a social media catastrophe. Because you are on the Internet, aren’t you?
A model that reconciles major theories of persuasion to help communicators decide which theoretical principles to apply when creating a persuasive message based on the readiness and motivation of the recipient. It illustrates under which circumstances rhetorical strategies used in overtly persuasive messages can be sufficient to induce compliance, and under which narratives should be a preferred path to induce change.